Low limewash and travertine house with a deep flat roof and an old olive tree among dry grasses at golden hour

Conservation Public Pavilion

Conservation Public Pavilion

LA River , Los Angeles

LA River , Los Angeles

“ A ZEN TEA OASIS INSIDE LA CITY “

“ A ZEN TEA OASIS INSIDE LA CITY “

Starting with an existing tea brand, this project focuses on redesigning its logo and retail store to create a connected brand experience.

Starting with an existing tea brand, this project focuses on redesigning its logo and retail store to create a connected brand experience.

CHA REDEFINE

CHA REDEFINE

CHA REDEFINE creates a Zen-inspired tea oasis within the vibrant cityscape of Los Angeles. Nestled along the LA River.

CHA REDEFINE creates a Zen-inspired tea oasis within the vibrant cityscape of Los Angeles. Nestled along the LA River.

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Cha Redefine retail environment rendering

Site Analysis

The Elysian Valley area, also known as Frogtown, sits between the LA River path and the 2 and 5 Freeway. It is home to local residents, artists, and activists, with old industrial buildings now used as studios and galleries.

Design Inspiration

My inspiration comes from traditional tea gardens. The layered arrangement of the tea fields inspired the layering design language throughout my design. Tea gardens are often located high in the mountains, where morning mist and dew create a soft, dreamlike atmosphere. I brought this feeling into my space through a layered canopy, creating a foggy effect that reflects the quiet beauty of a tea garden.

Cha Redefine environment rendering
Cha Redefine environment rendering
Cha Redefine environment rendering
Cha Redefine environment rendering

Logo Redesign

The final logo uses a circular form to express calm and wholeness. The three leaves symbolize tea and the three hands of a clock, representing time, rhythm, and a mindful redefinition of the tea experience.

Color & Materials

The materials reflect the natural feeling of tea and tea gardens. Walnut adds warmth, limestone brings an earthy touch, and frosted glass creates a soft, mist-like atmosphere inspired by the fog in tea fields.

Cha Redefine environment rendering

Design Progress (Floor Plan)

  1. I started with a bubble diagram to organize the locations of different functions.

  1. Then, I applied my design language to develop the overall layout and adding with details.

  1. Next, I added a second level to provide visitors with better views of the surroundings.

  1. Finally, I introduced a foggy canopy to create a soft, misty atmosphere inspired by tea gardens.

Floor Plan Diagram

Cha Redefine environment rendering
  1. Entrance

  2. Cashier Desk + Kitchen

  3. Traditional Tea Demo Class

  1. Packaging Area

  2. Outside Sitting Area

Cha Redefine environment rendering

Entrance

The entrance is composed of multiple layers of concrete and glass inspired by the terraced forms of tea gardens. The logo is distributed across different glass layers, creating a gradual transition from clear to blurred. This effect evokes the misty atmosphere of a tea garden while adding depth and dimension to the entrance.

Cha Redefine environment rendering

Counter

The counter serves as the main area for purchasing tea and food, featuring organic concrete shapes that continue the project’s overall design language. Layered translucent ceiling elements create a soft, mist-like effect, enhancing the atmosphere of a tea garden while adding depth and visual interest to the space.

Cha Redefine environment rendering

Packaging Area

The packaging area invites customers to wrap their purchased tea products using traditional packaging techniques. By taking part in the hands-on process, visitors can connect with tea culture and enjoy a more immersive and memorable experience.

Cha Redefine environment rendering

Tea Cultural Learning Area

The indoor tea room uses darker materials to create a cozy, enclosed feeling. The surrounding elements make visitors feel embraced by the space, allowing them to slow down, relax, and enjoy a quiet tea experience.

Guests can sign up for tea workshops online and learn traditional tea-making and drinking rituals from experienced instructors. This space offers tea enthusiasts an opportunity to explore tea culture, learn its traditions, and engage in a more meaningful tea experience.

Cha Redefine environment rendering

Outdoor Tea Garden

The outdoor tea garden offers a relaxing space to enjoy tea, chat with friends, and take in the LA River views. Surrounded by nature, guests can slow down and escape the busy city.

Cha Redefine environment rendering

The organic-shaped, translucent canopy mimics mist floating in the air, creating a soft, dreamy atmosphere. It evokes the feeling of being surrounded by the gentle fog of a tea garden.

Cha Redefine environment rendering

The ground features layered, step-like forms inspired by the terraces of tea gardens. These levels create a natural, sculptural landscape where visitors can sit, relax, and enjoy their surroundings.

Physical Model